What do ‘guitar hero’, ‘rockband’ and ‘grand theft auto’ have in common? They’re all getting rich from music deals.

The emerging need to use videogames as a channel for selling music is entering a new era with the recent release of Grand Theft Auto IV. In the past it’s proved a phenomenal success, with “Rock Band” and “Guitar Hero III” selling millions of songs through their respective platforms.

‘Grand Theft Auto IV’ now leads the way and includes such feature that allows players to tag any song in the GTA soundtrack in order to receive more information about the title and artist, as well as the ability to store tagged tracks in a custom play list on the Amazon digital music store to buy at a later date. Good or bad, it’s still a defining step forward in the video game industry.