Any hopes Blu-ray had of some kind of giant sales increase due to the end of the format war with HD proved otherwise. One possibility that could be reached is that despite the format war being over and a winner being ‘crowned’, people still aren’t ready to ditch the traditional DVD in favour of the next-generation Blu-ray, why? Because they’re too damn expensive, maybe when the economy stabilises and the prices go down there might be a real increase in sales.

At least now the focus in terms of promotion and advertising the light can be placed upon one format, which might resonate better with the general public and slowly begin to sway them towards the new format. For me, the price needs to be halved before I’m swayed and I’m sure many people agree.